web Design
YMCA
Treasure Valley YMCA
While working at BrandCraft Marketing, I led the design of the website redesign for the Treasure Valley Family YMCA—a cornerstone nonprofit serving communities across the Treasure Valley.
The goal of the project was to modernize the organization’s digital presence while improving usability for members and families who rely on the site for programs, schedules, and community resources. With a large and diverse user base, clarity and accessibility were key priorities throughout the design process.
The redesign focused on simplifying navigation, improving information hierarchy, and creating a more intuitive user experience so visitors could quickly find the information most relevant to them. A refreshed visual system and modern interface were implemented to better reflect the YMCA’s energy, community impact, and mission-driven work.
The result is a streamlined, accessible website that helps members more easily explore programs, locate resources, and engage with the organization—while providing the YMCA with a stronger digital foundation to support its continued growth and community impact.
