Animation Design | web Design
The Car Park
The Car Park
While working at BrandCraft Marketing, I led the design of the website for The Car Park, a national parking management company that leases, manages, and owns parking facilities across the United States. They don’t believe in a one-size fits all approach and fully customize solutions to fit their client’s specific needs.
The primary goal of the project was to clearly communicate The Car Park’s scale, capabilities, and differentiated approach. Unlike many competitors, The Car Park does not offer one-size-fits-all solutions, so the website needed to emphasize flexibility, customization, and operational expertise while still feeling polished and professional.
The design focuses on clarity and credibility through a modern visual system supported by custom iconography, purposeful animation, and subtle micro-interactions. These elements were used not as decoration, but to guide users through complex service offerings and reinforce the company’s attention to detail and tailored approach.
The result is a clean, contemporary website that better reflects The Car Park’s national presence, custom solutions, and professionalism—positioning the brand as a confident, scalable partner for property owners and municipalities alike.
This project was recognized with a Silver Rocky at the Idaho Advertising Awards in November 2023 for Website Design & Build.
Watch my thoughts on this project...
I also discuss the strategy, design decisions, and collaboration behind this project in a podcast episode available on YouTube. The conversation covers how the visual system, interaction design, and messaging were used to communicate The CarPark’s scale, flexibility, and custom approach—beyond just aesthetics.
Custom Animations
Custom Icons
