Brand Design | Web Design | Print Design
LabCall
LabCall
I was able to work with this wonderful client during my internship at BrandCraft Marketing Agency. LabCall is a mobile phlebotomy service offering at home blood draws, who came to us wanting a logo and website design. I was able to take the lead on this project and worked one-on-one with Charlotte to bring her dream to life.
Brand Design
Charlotte really wanted her brand to be warm, comfortable, and inviting for her clients, while still maintaining an air of professionalism for when she works with hospitals. Finding this balance while still visually communicating what the brand was became my challenge. The color palette was an easy choice to help LabCall stand out from competitors in the Spokane area and touch on the warmth and reality of the company. The mark itself is a combination of a location pin, blood drop, and a heart, fully encompassing LabCall, but without any mention of a scary needle.
This kind of mindset continued when it came to the website and print material. The focus was on the clients using the service, striving to make them feel comfortable and secure when using this service.
Web Design
Link to the live website Here.
Print Material
In the winter of 2022 I submitted LabCall for BrandCraft into the aaf tri-cities American Advertising Awards, where it won a Silver Addy in Logo Design. Proud of the hard work that happens at BrandCraft and stoked to be able to work on a project like this at BrandCraft.
See their facebook post about it here.
