Web Design
Choose Meridian
Choose Meridian
While working at BrandCraft Marketing, I led the redesign of the Choose Meridian website in partnership with the Meridian Chamber of Commerce. The project focused on repositioning the site to reflect the rapid growth and evolving identity of Meridian as both a tourism destination and an emerging economic hub.
The design strategy prioritized clarity, visual storytelling, and a modern aesthetic to better showcase the city’s attractions, development, and community. Layout direction and visual emphasis were intentionally designed to draw attention toward the southwest, subtly referencing Meridian’s geographic location within Idaho and reinforcing a sense of place throughout the experience.
A flexible design system, clean typography, and bold yet balanced color usage were implemented to support scalability and long-term consistency across content updates and marketing efforts.
The final result is a future-focused, fully responsive website designed and built in Webflow, providing the Chamber with a strong digital foundation to support tourism, growth, and ongoing city promotion.
